Corporate Video

Should You Bring Video Production In-House?

May 26, 20160 Comments

Video is a specialty, and it’s not simple. Does adding this specialty fit your business model? Does it make strategic sense? Or are you getting caught up in the excitement of having a really cool video production studio on your premises? Keeping this question in mind, let’s look at the pros and cons.   Reasons […]

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Video content as part of your marketing mix

February 22, 20160 Comments

This excellent article by Jess Hawkins of Breadcrumb Media explains the value of using video as part of your marketing strategy Social video generates 1200% more shares than text and images combined. Companies using video enjoy 41% more web traffic from search than non-users. 62% of consumers are more likely to have a negative perception of […]

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3 biggest myths about B2B online video

June 17, 20150 Comments

Myth #1: Business Decision Makers Don’t Watch Online Videos About Business This is a really common one. When you talk about online video, often times you’re fighting against that image of YouTube as a collection of videos made by teenagers in their bedrooms. And while YouTube definitely has plenty of that, there’s obviously a lot […]

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One Video, One Purpose

June 4, 20150 Comments

When you’re planning your video content, it can be hard to narrow down exactly what you want your video to do. Video can do so much and can be used in so many different places, that you can easily become spoilt for choice. You want to use it on your website homepage, in your email […]

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Using video to promote events

April 22, 20150 Comments

Video engages eyes, ears, heart and mind and can get your message across in mere seconds. There are a number of different ways you can use video to promote your event and not all of them have to cost a bundle. This great blog shows 6 different types of video, which should inspire you to get […]

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The value of video on your website

April 21, 20150 Comments

An easy way to see how a video can add value to your website.  

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My Working Day

April 21, 20150 Comments

My Working Day article was published in the Business Section of the Cambridge News March 2015

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3 myths about online video

October 14, 20130 Comments

Have you been considering a promo video for your business, but been putting it off? If so, this article by ReelSEO  really helps you understand the importance of online video. http://www.reelseo.com/three-biggest-myths-online-video-b2b-brands/

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Why should you use YouTube for your business?

July 31, 20130 Comments

An article to help small businesses understand why video content on their websites is crucial.  Link to the full article by Smarta, a networking resource for anyone starting and running a small business, for a good read. http://www.smarta.com/advice/sales-and-marketing/social-media/using-youtube-for-business-an-introduction/

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Four steps to success in video marketing

April 25, 20130 Comments

Isn’t it great when you visit a website and you’re greeted with a welcome video telling you everything you need to know about a company and its benefits? … and you don’t have to spend time looking for the information. Well visitors to your site feel the same way. And if you don’t make it easy for them […]

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