YouTube video

Video content as part of your marketing mix

February 22, 20160 Comments

This excellent article by Jess Hawkins of Breadcrumb Media explains the value of using video as part of your marketing strategy Social video generates 1200% more shares than text and images combined. Companies using video enjoy 41% more web traffic from search than non-users. 62% of consumers are more likely to have a negative perception of […]

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3 biggest myths about B2B online video

June 17, 20150 Comments

Myth #1: Business Decision Makers Don’t Watch Online Videos About Business This is a really common one. When you talk about online video, often times you’re fighting against that image of YouTube as a collection of videos made by teenagers in their bedrooms. And while YouTube definitely has plenty of that, there’s obviously a lot […]

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The value of video for PR

June 3, 20150 Comments

There is no doubt that video is recognised as a key way to engage with audiences. A natural storytelling tool, videos can entertain, educate, inspire and communicate complex messages very simply. PR is asserting its natural place in content management and SEO, so it makes sense that practitioners are turning to short films as part […]

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Using video to promote events

April 22, 20150 Comments

Video engages eyes, ears, heart and mind and can get your message across in mere seconds. There are a number of different ways you can use video to promote your event and not all of them have to cost a bundle. This great blog shows 6 different types of video, which should inspire you to get […]

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The value of video on your website

April 21, 20150 Comments

An easy way to see how a video can add value to your website.  

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My Working Day

April 21, 20150 Comments

My Working Day article was published in the Business Section of the Cambridge News March 2015

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Boost YouTube rankings with our SEO guide

April 13, 2015

You’ll get more video views and higher visibility on Google search if you follow these simple steps. • Use a descriptive title, at least 5-words long. Put keyword(s) at start if possible. • Use keyword(s) in filename. Eg make filename same as title, so think about title before uploading. • Write a long description (100s […]

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