Building your network on LinkedIn

June 17, 2015

7  tips to connect more effectively and get your profile looking fantastic!

  1. Optimize your profile: One of the easiest ways is to update your profile picture. LinkedIn views this kind of update as “freshness” and it can help your ranking when others are searching for someone like you.
  2. In your Headline tell people who you are, who you help and how you help them.  A headline that communicates these points is often what grabs a person’s attention when searching the site. People should know exactly what you offer and why they should get in touch with you from your headline. Be clear and compelling.
  3. Fill out all current and past work experiences: You never know who’s looking for you, possibly a co-worker from an old job, or maybe a classmate that’s suddenly feeling nostalgic and wants to see who they can find online. By listing all of your places of employment — including your educational institutions – you can create a larger net for capturing searches. Plus, these connections could be second or third-tier connections to people you’ve been trying to meet.
  4. Join targeted groups: This can be one of the most effective ways to connect with like-minded professionals who are serious about using LinkedIn to form deeper business connections. Participating in these groups also enables you to share your knowledge and to learn from other members.
  5. Create a targeted group: Not only can leading a group give you a certain level of credibility, it allows you to connect with people who are influential within your specific industry.
  6. Send personal invites: The standard “I’d like to connect with you” will be much more powerful if in the invite you can say why you’re interested in them etc. And as an extra, ask people who’ve invited you to connect why? It starts building a relationship and that’s what it’s all about.
  7. And finally Get endorsements and recommendations: But do it right!  Don’t send a mass or generic e-mail to clients or colleagues asking if they can endorse your skills or write a recommendation. First, identify people who have a great story to share about you and your skills. Contact them directly, and let them know you’re personally reaching out to them because of (insert how you’ve helped them here) and would appreciate it if they’d be willing to write a quick recommendation for you, based on that story.  The same goes for endorsements, which are much easier to give since it’s just a click of a button. It also helps if you mention you’ll be endorsing their strongest skills as well.

And use people in this group to help you, both as connections and to get your profile looking fantastic – photo, branding or video for example

Source : Lewis Howes via  20 Feb 2015

Filed in: Marketing online
Tagged with:

Comments are closed.

Back to Top