Tag: bmvideomedia cambridge

Video content as part of your marketing mix

February 22, 20160 Comments

This excellent article by Jess Hawkins of Breadcrumb Media explains the value of using video as part of your marketing strategy Social video generates 1200% more shares than text and images combined. Companies using video enjoy 41% more web traffic from search than non-users. 62% of consumers are more likely to have a negative perception of […]

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One Video, One Purpose

June 4, 20150 Comments

When you’re planning your video content, it can be hard to narrow down exactly what you want your video to do. Video can do so much and can be used in so many different places, that you can easily become spoilt for choice. You want to use it on your website homepage, in your email […]

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The value of video for PR

June 3, 20150 Comments

There is no doubt that video is recognised as a key way to engage with audiences. A natural storytelling tool, videos can entertain, educate, inspire and communicate complex messages very simply. PR is asserting its natural place in content management and SEO, so it makes sense that practitioners are turning to short films as part […]

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One minute of video is worth 1.8 million words

May 14, 20150 Comments

5 Tips For Maximizing Your Video Marketing A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability […]

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Why you need to use video marketing in your social media campaign

May 11, 20150 Comments

Social media is now increasingly turning towards video marketing. Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of them every single minute. Every major social network, from Facebook to Pinterest, has recently developed their own […]

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Using video to promote events

April 22, 20150 Comments

Video engages eyes, ears, heart and mind and can get your message across in mere seconds. There are a number of different ways you can use video to promote your event and not all of them have to cost a bundle. This great blog shows 6 different types of video, which should inspire you to get […]

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