Tag: promotional video

Should You Bring Video Production In-House?

May 26, 20160 Comments

Video is a specialty, and it’s not simple. Does adding this specialty fit your business model? Does it make strategic sense? Or are you getting caught up in the excitement of having a really cool video production studio on your premises? Keeping this question in mind, let’s look at the pros and cons.   Reasons […]

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Video content as part of your marketing mix

February 22, 20160 Comments

This excellent article by Jess Hawkins of Breadcrumb Media explains the value of using video as part of your marketing strategy Social video generates 1200% more shares than text and images combined. Companies using video enjoy 41% more web traffic from search than non-users. 62% of consumers are more likely to have a negative perception of […]

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How to Write a Marketing Video Script

August 3, 20150 Comments

17 tips to help you write an effective marketing video script Make your marketing video with one clear purpose in mind and you’ll see strong and measurable results. Always outline your video script before starting to write, otherwise you’ll lose focus on your main message. Use your marketing video as an opportunity to tell a story, […]

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3 biggest myths about B2B online video

June 17, 20150 Comments

Myth #1: Business Decision Makers Don’t Watch Online Videos About Business This is a really common one. When you talk about online video, often times you’re fighting against that image of YouTube as a collection of videos made by teenagers in their bedrooms. And while YouTube definitely has plenty of that, there’s obviously a lot […]

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Building your network on LinkedIn

June 17, 20150 Comments

7  tips to connect more effectively and get your profile looking fantastic! Optimize your profile: One of the easiest ways is to update your profile picture. LinkedIn views this kind of update as “freshness” and it can help your ranking when others are searching for someone like you. In your Headline tell people who you […]

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One Video, One Purpose

June 4, 20150 Comments

When you’re planning your video content, it can be hard to narrow down exactly what you want your video to do. Video can do so much and can be used in so many different places, that you can easily become spoilt for choice. You want to use it on your website homepage, in your email […]

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The value of video for PR

June 3, 20150 Comments

There is no doubt that video is recognised as a key way to engage with audiences. A natural storytelling tool, videos can entertain, educate, inspire and communicate complex messages very simply. PR is asserting its natural place in content management and SEO, so it makes sense that practitioners are turning to short films as part […]

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One minute of video is worth 1.8 million words

May 14, 20150 Comments

5 Tips For Maximizing Your Video Marketing A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability […]

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Why you need to use video marketing in your social media campaign

May 11, 20150 Comments

Social media is now increasingly turning towards video marketing. Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of them every single minute. Every major social network, from Facebook to Pinterest, has recently developed their own […]

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Using video to promote events

April 22, 20150 Comments

Video engages eyes, ears, heart and mind and can get your message across in mere seconds. There are a number of different ways you can use video to promote your event and not all of them have to cost a bundle. This great blog shows 6 different types of video, which should inspire you to get […]

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