Tag: video production

Should You Bring Video Production In-House?

May 26, 20160 Comments

Video is a specialty, and it’s not simple. Does adding this specialty fit your business model? Does it make strategic sense? Or are you getting caught up in the excitement of having a really cool video production studio on your premises? Keeping this question in mind, let’s look at the pros and cons.   Reasons […]

Continue Reading »

Video content as part of your marketing mix

February 22, 20160 Comments

This excellent article by Jess Hawkins of Breadcrumb Media explains the value of using video as part of your marketing strategy Social video generates 1200% more shares than text and images combined. Companies using video enjoy 41% more web traffic from search than non-users. 62% of consumers are more likely to have a negative perception of […]

Continue Reading »

How to Write a Marketing Video Script

August 3, 20150 Comments

17 tips to help you write an effective marketing video script Make your marketing video with one clear purpose in mind and you’ll see strong and measurable results. Always outline your video script before starting to write, otherwise you’ll lose focus on your main message. Use your marketing video as an opportunity to tell a story, […]

Continue Reading »

3 biggest myths about B2B online video

June 17, 20150 Comments

Myth #1: Business Decision Makers Don’t Watch Online Videos About Business This is a really common one. When you talk about online video, often times you’re fighting against that image of YouTube as a collection of videos made by teenagers in their bedrooms. And while YouTube definitely has plenty of that, there’s obviously a lot […]

Continue Reading »

The value of video on your website

April 21, 20150 Comments

An easy way to see how a video can add value to your website.  

Continue Reading »

Back to Top