Tag: YouTube Channel

Video content as part of your marketing mix

February 22, 20160 Comments

This excellent article by Jess Hawkins of Breadcrumb Media explains the value of using video as part of your marketing strategy Social video generates 1200% more shares than text and images combined. Companies using video enjoy 41% more web traffic from search than non-users. 62% of consumers are more likely to have a negative perception of […]

Continue Reading »

The value of video for PR

June 3, 20150 Comments

There is no doubt that video is recognised as a key way to engage with audiences. A natural storytelling tool, videos can entertain, educate, inspire and communicate complex messages very simply. PR is asserting its natural place in content management and SEO, so it makes sense that practitioners are turning to short films as part […]

Continue Reading »

How to use video in your email marketing

May 29, 20150 Comments

You can embed video in emails. But just because you can, does it mean you should For a long time the possibility of playing video directly within an email had such limited support it wasn’t an option worth considering. The classic approach has become to include a still image of the video and a play […]

Continue Reading »

One minute of video is worth 1.8 million words

May 14, 20150 Comments

5 Tips For Maximizing Your Video Marketing A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability […]

Continue Reading »

Why you need to use video marketing in your social media campaign

May 11, 20150 Comments

Social media is now increasingly turning towards video marketing. Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of them every single minute. Every major social network, from Facebook to Pinterest, has recently developed their own […]

Continue Reading »

Boost YouTube rankings with our SEO guide

April 13, 2015

You’ll get more video views and higher visibility on Google search if you follow these simple steps. • Use a descriptive title, at least 5-words long. Put keyword(s) at start if possible. • Use keyword(s) in filename. Eg make filename same as title, so think about title before uploading. • Write a long description (100s […]

Continue Reading »

Back to Top