Tag: YouTube

3 biggest myths about B2B online video

June 17, 20150 Comments

Myth #1: Business Decision Makers Don’t Watch Online Videos About Business This is a really common one. When you talk about online video, often times you’re fighting against that image of YouTube as a collection of videos made by teenagers in their bedrooms. And while YouTube definitely has plenty of that, there’s obviously a lot […]

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The value of video for PR

June 3, 20150 Comments

There is no doubt that video is recognised as a key way to engage with audiences. A natural storytelling tool, videos can entertain, educate, inspire and communicate complex messages very simply. PR is asserting its natural place in content management and SEO, so it makes sense that practitioners are turning to short films as part […]

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How to use video in your email marketing

May 29, 20150 Comments

You can embed video in emails. But just because you can, does it mean you should For a long time the possibility of playing video directly within an email had such limited support it wasn’t an option worth considering. The classic approach has become to include a still image of the video and a play […]

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One minute of video is worth 1.8 million words

May 14, 20150 Comments

5 Tips For Maximizing Your Video Marketing A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability […]

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Why you need to use video marketing in your social media campaign

May 11, 20150 Comments

Social media is now increasingly turning towards video marketing. Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of them every single minute. Every major social network, from Facebook to Pinterest, has recently developed their own […]

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The value of video on your website

April 21, 20150 Comments

An easy way to see how a video can add value to your website.  

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